A Mother’s Day Chat With The Mompreneur Behind ‘Before She Pops’

Who doesn’t love getting a fun box of products straight to their doorstep every month?! We reached out to Zuliana, founder of Before She Pops who started her journey into motherhood and entrepreneurship all at the same time. Hear how she fought the loneliness of being a founder and how her “village” gives her the space to practise self-care.

Describe the moment you were inspired to create Before She Pops

The idea struck me when I was pregnant. During that last month of pregnancy, I was working from home, and feeling somewhat confined and I just thought to myself, “wouldn’t it be nice if I could have my pregnancy essentials delivered to me and help me feel better?”.

Even after I gave birth, I couldn’t stop thinking about this idea, and decided to start my business, one that promotes pampering and self-care for expecting mothers.

What sacrifices have you made as a mother and business owner to keep everything in balance?

One of the biggest things that most new mothers have to give up, and even more so for ‘mompreneurs’ is definitely SLEEP. I often find that I have to burn the midnight oil or wake up super early in order to get certain tasks done. Sometimes even when I go to sleep at night, the thoughts about growing my business keep me up at night!

What advice do you wish you’d gotten when you were first starting your business?

I really wish someone would have told me how lonely and depressing it can be sometimes being the founder of your own company. Having to work long hours and maintaining a positive attitude despite constant challenges can be isolating. We always hear about the ups of starting a business, but people rarely talk about the lows. I feel that networking with other business founders and being honest about the struggles really does help.

As a successful female entrepreneur, what are some ways that you want to teach/already teach your daughter about “girl power”?

By being a strong role model and setting a good example so that my daughter can witness first-hand how girls can achieve anything they want, as long as they put their minds to it, are committed and willing to work hard.

It takes a village for any mom, but for a mom starting her own business, it must take a huge village. So who are your go-to people/services?

My village consists of my strong support system – so definitely my husband (he’s the chief of the village lol), my family, my extended family, my friends, my daughter’s playschool teachers – they all play a big role in raising her. I wouldn’t be able to do it without them!

What do you do to unwind and recharge and practice self-care?

Self-care to me doesn’t have to be something expensive or lavish like a spa treatment. To me it can be something as simple as my husband going out to buy breakfast with my daughter so that I can have a bit of a lie-in, and take a long shower.. It’s a win-win, really. He gets extra bonding time with her and I get a quiet, peaceful morning!


This Mompreneur Series is brought to you in partnership with By Eggs for Mother’s Day.

Looking for more inspiring interviews with more kick-ass, trail-blazing women? Look no further than our Spotlight features – check out our most recent interviews with the co-founders of By Eggs, as well as bona-fide mompreneur  and founder of healthy food company Rawsome, Elyn Pow!