How This Jewellery Maven Struck Gold With Wanderlust+Co

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From humble beginnings in her bedroom in Melbourne, Jenn Low has certainly hustled her way to the top, transforming her wander-ful jewellery line, Wanderlust+Co, into an A-list favourite. Jenn very graciously took some time out of her very hectic schedule to speak to MissMafia and tell us why she says you need to believe in the journey and above all, believe in yourself.

You have a background in accounting but you’re now a player in the fashion industry, both locally and abroad. For our younger readers, do you think what you study in uni matters?

Education is most definitely important, knowledge after all is power as they say! There is an intense amount of pressure today to ‘get it right’, from picking the ‘perfect’ degree and major, to hoping it leads to the ultimate career path. If there is one thing I would love to share with younger readers, it’s basically that there is no right or wrong. There is only do with conviction, with what you have and what you know now. Study what you are good at or passionate about, then graduate and get out there into the workforce so you can put experiences to your opinions. Part of the beauty of the journey is not so much shining light on the ultimate goal, but that it helps narrow or shape your focus and direction. You might end up in your field of study, or you might not, but you sure will learn much more about yourself, what you are good at and what you’re not. The imperfect moments and challenges will prove to show you much more about yourself than you would ever imagine and should continue to guide your path. Enjoy the journey!

You’ve said before that the tipping point for Wanderlust+Co as a brand was when Leandra Medine began wearing and talking about your bracelets. Tell us the story of what had happened in the lead up to that point?

I love Leandra! She’s so witty and switched on. The arm party was a huge trend at that time and she even trademarked the term. I sent her some of my favourite Wanderlust + Co arm party pieces, hoping for the best but prepared for the worst, and she ended up wearing them. Very quickly our brand gained momentum in the US and we were featured in TimeOut New York, as well as Eva Chen of Teen Vogue (at that time before she moved to Instagram). From there we proactively strategized to grow our brand presence and reach specifically in New York and California, and then the rest of the US, and today it remains our number one global location for both retail and wholesale sales.

Apart from putting out a good product, you’ve said that it’s important to get your audience to believe in your message. Tell us a bit more about this and how it relates to Wanderlust+Co.

We live in a time where everything is Google-able (not a real word!). Customers are savvier than they have ever been and the digital age has created an environment where people seek connections – even with brands. It’s never been about getting the audience to believe in our message. It’s about creating a message that WE believe in and are proud to shout about, and simply sharing that with our audience. Authenticity and doing genuine work that ripples outwards, from how orders are packed, to our customer service team, to social media captions and responses, and even how timely we are with our accounts payable – it all matters and it all forms the core of our brand and business.

You made a pretty big career decision when you moved back to Malaysia from Australia. What would your advice be to other women who are facing a similar fork in the road with their careers?

When faced with a seemingly daunting decision, the key is to keep it simple. Humans have an innate ability to overcomplicate things in a matter of seconds. Often times, if we keep calm and look at the key things that matter, we intuitively sense the right decision that would be best. And if it doesn’t work out, that’s also ok, at least you were brave and gave it a shot – no regrets!

How do you live your mantra “dream and hustle”?

By being optimistic, believing in people and the journey, and doing things with love. A warm heart will never lead us astray.

Wanderlust often gets its inspiration from the Wanderlust+Co girl and the #WCOGirlGang. On a personal level, who are your favourite female icons and why?

Oh gosh, this is tough! I am a fangirl of so many! I love Oprah and Maya Angelou for their ability to keep things so simple and beautiful. I love Michelle Obama because she is able to stand for what she believes in and fight for all of that, whilst being a supportive half to her husband and family. I adore Cara Delevingne and Gigi Hadid for being fun, passionate and fearless in pursuit of what sets their souls on fire. Jennifer Lawrence I find so funny and witty. And then there are our customers – they are vocal and opinionated about what they love about our brand, as well as what they think could be better, and that feedback and openness is also admirable as it helps us grow! I could go on but I will stop at that!

You lead an all-female team at Wanderlust, how do you feel about being a role model to them?

I would hardly say that I am a role model! If ever, they in turn inspire me. As the managing director of the business, I see it as my role to uplift my team, and provide them with the tools to succeed, best I can. It’s my pleasure to be responsible for their growth, and their ability to connect and communicate.

What gives you strength and empowers you?

Success, as well as challenges and failure. One cannot work without the other. Both drive a growth mindset depending on what you take away from situations and both are required to help us strategize and plan next step in our journey.

You attended the prestigious CSM, whose alumni include iconic fashion heavyweights like Stella McCartney, Alexander McQueen and John Galliano. Is this a teaser of things to come for Wanderlust+Co?

I felt so lucky to be able to work from London and study at CSM. During my time there, I was exposed to many new ways of thinking, problem solving, as well as technical creative skills. Working and studying at the same time was challenging but I definitely felt refreshed and reinvigorated, ready to apply new ways of thinking to what we do as a brand.

Bonus Question! Gigi Hadid was spotted wearing your jewelry at Coachella. If you could liken your personality to any music festival, which would it be and why?

I have to be honest, I haven’t been to very many! I have been to Coachella and I would be more than happy to head back to the desert again if the opportunity came up!


For more MissMafia girlboss inspiration, check out our previous Spotlight feature on Adlina Nadirah, the founder of Velvet Vanity – whose creamy matte lipsticks were featured in our list of cruelty-free beauty gifts for your BFFs.

About Hanna Halim

PR Executive by Day, Crazy Cat Lady by Night

I am a reluctant PR practitioner with an unhealthy affinity towards Pinterest and Topshop. I make up one fifth of the marcomm team at YTL Hotels and for the most part, I like what I do but I’m always hungry for more.

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