Global fitness and lifestyle brand Reebok recently announced a new partnership with Gal Gadot, international actress and leading lady of Marvel’s Wonder Woman. The partnership marks a new effort by Reebok to empower women through fitness, based on the belief that fitness should be accessible to all. Besides Gal, Reebok has also partnered with a number of accomplished women, including Ariana Grande, Gigi Hadid and Victoria Beckham.
Gal and Reebok will be working together to inspire women and future generations to discover and harness fitness as a tool to empower themselves in every way – physically, mentally and socially. Gal herself has always had a personal affinity for fitness. With her mother being a PE teacher, she was shown the benefits of an active lifestyle at an early age. Over the years, she says she has gained strength, endurance and confidence through fitness – a lot of which probably went into the filming of Wonder Woman. Fun fact: Gal was pregnant during the filming of the action-packed Marvel movie. Talk about strength and endurance!
Lifestyle photographer Collier Schorr teamed up with Reebok to introduce Gal Gadot through a series of portraits, embodying Reebok’s Be More Human mantra and their shared belief in the power of fitness in empowering women. The images capture the physical, mental and social benefits of fitness, and highlight several items from Reebok’s Women’s Training Collection:
Shop the full Gal Gadot & Reebok collection here.
Psst! Gal says her personal go-to training pieces from this collection are the sports bra, high-waisted leggings and training shoes. She does play Wonder Woman, so I’m pretty sure she knows what she’s talking about when it comes to training gear.
Reebok says this partnership with Gadot is merely the beginning of their support for women’s empowerment worldwide, and they will continue their commitment to championing women’s successes. A representative from Reebok said, “We look to partner with women who instill confidence in all generations to take risks and keep pushing, all while making a positive difference in the world”.
Here’s to seeing more global brands pledge commitment to the empowerment of women all over the planet!
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